Web analysis and statistics
To capture and statistically evaluate visitor traffic on our website, we use web analysis services. Such services capture data on, among other things, the website you arrived from to our website (known as referrer), which pages of our website you accessed, how long you visited our pages, and which interactions you made there. Additionally, data on the browser, computer system, and device type you used are collected. Furthermore, demographic information, such as age or gender, can be collected as pseudonymous values through such a service. Depending on the provider and if you have consented to the collection of your location data, such data can also be processed.
To capture and store this data, the web analysis service we use typically sets a cookie on the end device you used, which also collects your assigned IP address. However, this IP address is shortened using an IP masking process so that it can no longer be assigned to your visit to our website. Furthermore, no clear data such as names or email addresses are stored. Neither we nor the service we use knows the identity of the visitors to our website.
We would like to point out that depending on the country of origin of the service provider mentioned below, the data collected through the service can be transmitted and processed outside the European Union. In this case, there is a risk that the level of data protection required by the GDPR will not be met and that the enforcement of your rights may not occur or may only be difficult.
Data affected:
- Usage data (e.g., access times, clicked web pages)
- Communication data (e.g., information about the device used, IP address).
Persons affected: Users of our online offers
Purpose of processing: Measuring the reach, monitoring the success of campaigns, remarketing, as well as interest- and behavior-based marketing
Legal basis: If we have asked for your consent before using the respective service, this is the legal basis, Art. 6 para. 1 lit. a GDPR. Otherwise, we use the respective service due to our legitimate interest in analyzing the visitor traffic to our website to continuously improve the functions, offers, and user experience, Art. 6 para. 1 lit. f GDPR.
We use the following web analysis services: